Convergence of Media

The most recent Disney film, "Frozen" was very successful in box offices and became popular online. People have made parody's of the movies most popular song "Let it go." Pixar and Disney teamed up for this video and sang the song entirely in different characters from different Disney movies. The movie was uploaded to youtube and shared around Facbook, Tumblr, and Pinterest.
The short clip brings popular promotion to "Frozen." Many people have uploaded their versions of the song to Youtube. Some videos were parodies making fun of the song but some fans uploaded videos of themselves singing which brought awareness to the film.
These videos provide advertisement for the movie, thus creating a buzz.