New New Media

Paul Levinson’s book, New New Media is a culture shock because of its depiction of new media portals. Levinson introduces us to the concept of the consumers becoming the producer. It’s a concept that I had never considered until I read the very first chapter of his novel. With the unlimited internet access that everyone has admission to, anyone is able to become a producer. Internet users spread advertisements without even realizing it. Say you watched the finale of your favorite television show and you wanted to share what you just witnessed with everyone. You would just hop onto Facebook and make a status about it. Then you have people commenting on your status therefore advertising that show. People absentmindedly use social media as a form of advertisement on a daily basis. These portals have plat formed businesses as well as crumbled others. For example, most people hear about the news from Facebook, Imgur, or blog posts instead of tuning into the local news station or reading it online. The New Yorker is an example of a business that lost readers because most people can read the same news stories from other social media. Does that mean internet users have too much power in their hands? Not exactly. It just means that we are advancing and business need to learn how to work with the consumers. Internet popularity has spiked over the last ten years and is only going to become more progressive. With the transition towards New New Media, businesses can thrive.